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PPC Genius
Industry news and advice from the experts at Quality Score
News & Opinions
Boost Engagement/Sales with Facebook Messenger Ads
Last year, Facebook released several updates to Messenger, all of which serve to create a seamless cross-platform advertising experience
News & Opinions
Quality Score in Review and Projected Goals for 2017
It has been an exciting and exceptionally successful year for Quality Score and before we turn the proverbial page,
News & Opinions
Why Christmas Isn’t So Merry for Digital Marketers
This year has been particularly challenging for digital marketers and business owners who depend on reaching consumers online. More
News & Opinions
[ALERT] New Facebook Policy Could Put Your Accounts at Risk
Key members of Quality Score LTD recently attended an exclusive meeting with Facebook’s global policy team, where we
News & Opinions
Google Set to Toss Out “Converted Clicks” – Problems and Solutions
Google announced that come September 21, “Converted Clicks” will be entirely phased out and replaced with the “Conversion” metric. While
News & Opinions
How to Leverage the Olympics to Advance Your Digital Marketing Efforts (Without Pissing off the IOC)
I recently wrote an article on How The US Presidential Elections Hurt Digital Advertisers, in which I alluded
News & Opinions
How The US Presidential Elections Hurt Digital Advertisers
The past decade has seen significant changes in the US political advertising landscape—most significantly, the way in which
News & Opinions
Facebook Will Phase Out Conversion Pixels: Here’s What You Need To Know
Facebook plans to stop supporting Conversion Pixels as soon as September 2016 and by the end of this year,
News & Opinions
Bing’s Callout Extensions Just Became Available—And We’re Thrilled
At the beginning of the year, Bing released several new beta ad extensions. Callout extensions have just now become
News & Opinions
Where Did Google Side Ads Go?
As of February 19, 2016 Google will kill all search side ads. Ads will now only be shown on