6 User-Generated Content Campaigns and Why They Are So Effective in Marketing
User-generated content marketing’s success is largely in part to its ability to enable brands to connect with consumers in a
6 Tips to Boost Video Views and Engagement on Facebook
On average, over 8 BILLION videos are watched on Facebook EVERY. SINGLE. DAY. However, creating videos that captivate your audience
How to Use DIY Footage to Improve Facebook Ad Performance
How do you grab attention on social media? According to our findings, the answer is clear: Go native. People are
How to Leverage Live Engagement for Fitness Presenters
With the rise of video on social media outlets like TikTok and Instagram reels, one might believe that other media
5 Tips for Scaling a Profitable Campaign on the GDN
  Looking to scale a profitable Google Display Network (GDN) campaign? This should help! Here are 5 tips we have used
9 Tips to Boost Traffic to Your Conference Booth
  Earlier this year, I shared 7 Penny-Pinching Steps to Sponsoring a Conference, which served as a comprehensive guide to
7 Tips to Writing Compelling Ad Headlines That Convert
    Recent research suggests that first impressions are more powerful than facts and have enduring social impacts that can
[Part 1] What is Compliance & Why Do Platforms Forge Promotion Policies?
  Google and Facebook are two platforms that have both built and killed business plans. Staying compliant with their promotion
Best Practices Guide To Google And Facebook Compliance
    An essential competency at the core of platform marketing success today is compliance. Compliance is an unavoidable hurdle