Boost Engagement/Sales with Facebook Messenger Ads
  Last year, Facebook released several updates to Messenger, all of which serve to create a seamless cross-platform advertising experience
Quality Score in Review and Projected Goals for 2017 
  It has been an exciting and exceptionally successful year for Quality Score and before we turn the proverbial page,
Why Christmas Isn’t So Merry for Digital Marketers
  This year has been particularly challenging for digital marketers and business owners who depend on reaching consumers online. More
[ALERT] New Facebook Policy Could Put Your Accounts at Risk
    Key members of Quality Score LTD recently attended an exclusive meeting with Facebook’s global policy team, where we
Google Set to Toss Out “Converted Clicks” – Problems and Solutions
Google announced that come September 21, “Converted Clicks” will be entirely phased out and replaced with the “Conversion” metric. While
How to Leverage the Olympics to Advance Your Digital Marketing Efforts (Without Pissing off the IOC)
    I recently wrote an article on How The US Presidential Elections Hurt Digital Advertisers, in which I alluded
How The US Presidential Elections Hurt Digital Advertisers
    The past decade has seen significant changes in the US political advertising landscape—most significantly, the way in which
Facebook Will Phase Out Conversion Pixels: Here’s What You Need To Know
    Facebook plans to stop supporting Conversion Pixels as soon as September 2016 and by the end of this year,
Bing’s Callout Extensions Just Became Available—And We’re Thrilled
    At the beginning of the year, Bing released several new beta ad extensions. Callout extensions have just now become
Where Did Google Side Ads Go?
  As of February 19, 2016 Google will kill all search side ads. Ads will now only be shown on