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PPC Genius
Industry news and advice from the experts at Quality Score
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Write Copy That Sells: 5 Copywriting Tips To Boost Your ROI
As the final stop in the marketing funnel, your sales page is where potential customers turn into PAYING customers–or not.
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6 User-Generated Content Campaigns and Why They Are So Effective in Marketing
User-generated content marketing’s success is largely in part to its ability to enable brands to connect with consumers in a
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6 Tips to Boost Video Views and Engagement on Facebook
On average, over 8 BILLION videos are watched on Facebook EVERY. SINGLE. DAY. However, creating videos that captivate your audience
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How to Use DIY Footage to Improve Facebook Ad Performance
How do you grab attention on social media? According to our findings, the answer is clear: Go native. People are
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How to Leverage Live Engagement for Fitness Presenters
With the rise of video on social media outlets like TikTok and Instagram reels, one might believe that other media
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5 Tips for Scaling a Profitable Campaign on the GDN
Looking to scale a profitable Google Display Network (GDN) campaign? This should help! Here are 5 tips we have used
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9 Tips to Boost Traffic to Your Conference Booth
Earlier this year, I shared 7 Penny-Pinching Steps to Sponsoring a Conference, which served as a comprehensive guide to
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7 Tips to Writing Compelling Ad Headlines That Convert
Recent research suggests that first impressions are more powerful than facts and have enduring social impacts that can
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[Part 1] What is Compliance & Why Do Platforms Forge Promotion Policies?
Google and Facebook are two platforms that have both built and killed business plans. Staying compliant with their promotion
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Best Practices Guide To Google And Facebook Compliance
An essential competency at the core of platform marketing success today is compliance. Compliance is an unavoidable hurdle